Bleach London was founded by celebrity hairstylists Alex Brownsell and Samantha Teasdale in 2010.
Bleach quickly grew in popularity which gave them the idea for at-home kits products, so their customers could D-I-Y dye wherever whenever.
And so, the Bleach London range was born: Bleach Kits, toners, semi-permanent dyes and high-end care for bleached and coloured hair.
All vegan, cruelty free ingredients in recycled and recyclable packaging, with formulations tweaked and perfected over ten years.
Available in pharmacies and online nationwide starting at €7.95.