Effective August 2025
Sundrelle Ltd. (“Sundrelle”, “we”, “our”, “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us or use our website to browse products and place orders.
Who We Are
Sundrelle Ltd.
9 Ashbourne Business Park, Rath, Ashbourne, Co. Meath, A84 CX53
Phone: 1800 44 33 22
Email: info@sundrelle.ie
Sundrelle Ltd. is the data controller responsible for your personal data under the EU General Data Protection Regulation (GDPR).
What Data We Collect
When you register and use our website, we may collect the following information:
- Account & contact information: name, business name, account number, email address, phone number, billing/shipping addresses.
- Order information: products selected, quantities, prices, invoices, payment records, delivery details.
- Product & pricing data: wholesale cost, recommended retail price (RRP), and order history.
- Technical data: IP address, browser type, device details, and usage data collected through cookies/analytics.
How We Collect Data
We collect personal data in the following ways:
- When you register for an account on our website.
- When you place orders or contact us by phone, email, or post.
- Automatically when you use our website (cookies and analytics).
How We Use Your Data
We process your data for the following purposes:
- Account management: setting up and maintaining your online account.
- Order Fulfilment: processing and delivering your orders, including invoicing and payment handling.
- Customer Support: responding to queries and providing assistance.
- Business Operations: managing pricing (cost and RRP), stock control, accounting, and compliance with legal obligations.
- Marketing & Promotions: sending you information about products, offers, or updates (only if you have opted in).
- Website Improvement: monitoring website usage and improving our online services.
The lawful bases for processing include: contract performance, legal obligation, legitimate interest, and consent (for marketing communications).
Sharing Your Data
We may share your information with:
- Service providers: IT support, web hosting, payment processors, couriers, and professional advisers.
- Regulatory authorities: if required by law or to comply with regulatory obligations.
We never sell or rent your personal data to third parties.
International Transfers
If we use service providers outside the EEA (e.g. cloud or IT services), we ensure that appropriate safeguards such as EU Standard Contractual Clauses are in place.
Data Retention
We keep your personal data only as long as necessary for business and legal purposes:
- Customer and order records: kept for at least 7 years to comply with Irish tax and accounting law.
- Marketing data: kept until you withdraw consent or unsubscribe.
- Website usage data: see our Cookie Policy for retention periods.
Your Rights
You have the right to:
- Access and request a copy of your data.
- Request correction of inaccurate information.
- Request erasure of your personal data (where applicable).
- Restrict or object to processing.
- Request transfer of your data (data portability).
- Withdraw consent for marketing at any time.
- Lodge a complaint with the Data Protection Commission (www.dataprotection.ie).
Cookies
Our website uses cookies to:
- Enable secure logins and account functions.
- Analyse website traffic and usage.
- Improve customer experience.
You can manage your cookie preferences through your browser settings.
Security
We take appropriate technical and organisational measures to keep your personal data safe, including encryption, access controls, and secure servers.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated “Effective Date.”
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
